How to Approach ROI Analysis for Strategic Decisions

Ever feel like you’re greenlighting the wrong projects while the game-changing ones slip by? In this video, Alessandro Cardito gives you a smarter way to approach ROI—one that actually helps you make confident, high-stakes decisions. You'll learn how to define what success really looks like, account for uncertainty with smart assumptions, and weigh opportunity costs in a way that shifts the conversation. Especially useful if you’re working with limited resources and need to convince skeptical stakeholders.