Inside a Retailer's Mind: What Suppliers Need to Know

Ever wonder why retailers keep passing on your product with zero feedback? This video flips the script, showing you how buyers actually think—and why presenting your product in isolation is a dead end. Kyle Lanham breaks down the mental models retailers use, how your approach might be coming off robotic, and what to do instead. You’ll learn how to show up as a strategic partner, not just another vendor. Plus, don’t miss the insight on the critical 6-week window post-placement—it might just save your next launch.