Pricing Strategies: Setting Prices That Drive Success

If you’re still basing prices on what something costs instead of what it’s worth, you’re leaving value on the table. Alessandro Cardito breaks down how to shift from cost-plus to value-based pricing—and why that small change can have a huge impact on your bottom line. The Good-Better-Best model alone might change how you think about your entire product lineup. Whether you’re launching something new or fine-tuning pricing on an existing offer, this one’s a game-changer.