The Science of Managing Negative Change

When faced with layoffs, restructuring, or job eliminations, most leaders rely on traditional change management approaches—and fail spectacularly. In this episode, Kevin Roddy explains why "negative change" requires a completely different playbook. From Kotter's 8-step change model to David Rock's SCARF model, drawing on neuroscience and psychology, he shows what's really happening when people receive bad news at work. As Kevin puts it: "It's not rocket science this. It's neuroscience, but what neuroscience has done is essentially put a scientific backing to a lot of the common sense stuff that we knew about change management." You'll learn practical strategies for timing difficult conversations, reducing psychological impact, and treating people with dignity during the toughest moments in business.